In total, the NFL and its teams have signed 52 data-sharing and marketing partnerships since May 2018, according to the AGA. "Our main focus here is to be able to create that engagement, build a broader fanbase and be able to reach those fans directly." "We're already seeing an increase in revenue in legalized sports betting categories, but that's not our main focus," Goodell said on CNBC. The New Orleans Saints signed a 20-year, $138 million naming rights deal with Caesars to rename the Superdome, while teams from the Arizona Cardinals to the New York Jets have signed deals with companies such as BetMGM and Fubo, respectively, for stadium betting lounges. The NFL expects to generate roughly $270 million in revenue from sports betting and gambling deals and is projecting the category to be worth more than $1 billion within the decade, according to The Washington Post. That has led to a financial boon for the league. "It will be somewhat like what fantasy football was for us in the '90s and has been over the last several decades, but this will be an even more immersive experience." "I think it's great for our fans, and it'll be great for the NFL ultimately and our partners, because what it will do is create more engagement," Goodell said about sports betting in an appearance on CNBC on Thursday. Stadiums in states with legal sports betting can also have betting lounges however, only online betting is permitted as no in-person wagers are allowed.
The NFL is now allowing sports betting commercials to air during game broadcasts, although it will limit broadcasters to showing six sports betting commercials per game.
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